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Organization schema JSON-LD generator
Build valid Organization structured data in seconds. Fill in the fields, copy the block, paste it into your page.
Tells search and AI engines who you are: your name, logo and where else you appear on the web. Put it on your home page.
One URL per line.
Your JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Still needed: Organization name, Website URL.
Adding Organization JSON-LD to your site
JSON-LD sits in a <script type="application/ld+json"> tag and describes the page in the shared schema.org vocabulary. Search engines and AI answer engines read it to understand entities and relationships without guessing from layout. The markup must match what visitors can actually see on the page.
For the full picture — which types to add first, and how AI engines use them — read the structured data guide. To see whether the rest of your site is readable by AI crawlers, run the AI bot checker or a full audit, which flags pages missing structured data.
Other schema types
Questions, answered
Where should the Organization block go?+
On your home page (and optionally your about page). It describes the entity behind the whole site, so you only need it once rather than on every page.
What is sameAs for?+
sameAs lists the other profiles that represent the same organization — LinkedIn, GitHub, Wikipedia, Crunchbase. It helps engines connect your site to the right entity instead of guessing.
What is JSON-LD?+
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for structured data. You put a small block of JSON in a script tag, using schema.org types, to tell search engines and AI answer engines exactly what a page is about — an article, a product, a business, an FAQ.
What is the difference between JSON-LD and JSON?+
JSON-LD is JSON with a few reserved keywords (@context, @type, @id) that tie the data to a shared vocabulary such as schema.org. Every JSON-LD document is valid JSON, but plain JSON has no @context, so a crawler cannot tell what your keys mean. The @context and @type lines are what turn your data into structured data.
Where do I put the JSON-LD code?+
Inside a <script type="application/ld+json"> tag, in either the <head> or the <body> of the page it describes. Google reads both. In a framework, render it server-side so crawlers get it without running JavaScript.