Skip to content
AvocadoScore

Free tool · instant · no signup

Article & BlogPosting JSON-LD generator

Build valid Article structured data in seconds. Fill in the fields, copy the block, paste it into your page.

Describes a post or news story: who wrote it, when, and what it is called. AI answer engines use the author and dates to judge provenance and freshness.

Keep it under about 110 characters.

The canonical URL of the page this markup lives on.

Your JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

Still needed: Headline.

Adding Article JSON-LD to your site

JSON-LD sits in a <script type="application/ld+json"> tag and describes the page in the shared schema.org vocabulary. Search engines and AI answer engines read it to understand entities and relationships without guessing from layout. The markup must match what visitors can actually see on the page.

For the full picture — which types to add first, and how AI engines use them — read the structured data guide. To see whether the rest of your site is readable by AI crawlers, run the AI bot checker or a full audit, which flags pages missing structured data.

Other schema types

Questions, answered

Article, BlogPosting or NewsArticle — which one?+

BlogPosting is a subtype of Article for blog posts, and NewsArticle is a subtype for news reporting. Pick the most specific type that is honest for your content; if unsure, plain Article is always valid.

Which Article fields matter most?+

Google recommends headline, image, datePublished and author. Add dateModified when you materially update the page, and an author URL that points to a real bio page so the author is an identifiable entity.

What is JSON-LD?+

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for structured data. You put a small block of JSON in a script tag, using schema.org types, to tell search engines and AI answer engines exactly what a page is about — an article, a product, a business, an FAQ.

What is the difference between JSON-LD and JSON?+

JSON-LD is JSON with a few reserved keywords (@context, @type, @id) that tie the data to a shared vocabulary such as schema.org. Every JSON-LD document is valid JSON, but plain JSON has no @context, so a crawler cannot tell what your keys mean. The @context and @type lines are what turn your data into structured data.

Where do I put the JSON-LD code?+

Inside a <script type="application/ld+json"> tag, in either the <head> or the <body> of the page it describes. Google reads both. In a framework, render it server-side so crawlers get it without running JavaScript.