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BreadcrumbList JSON-LD generator
Build valid BreadcrumbList structured data in seconds. Fill in the fields, copy the block, paste it into your page.
Describes where a page sits in your site hierarchy. Search results can show the trail instead of a raw URL.
One crumb per line as Name | URL, from the home page down to the current page. The last line can omit its URL.
Your JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList"
}
</script>Still needed: Breadcrumb trail.
Adding BreadcrumbList JSON-LD to your site
JSON-LD sits in a <script type="application/ld+json"> tag and describes the page in the shared schema.org vocabulary. Search engines and AI answer engines read it to understand entities and relationships without guessing from layout. The markup must match what visitors can actually see on the page.
For the full picture — which types to add first, and how AI engines use them — read the structured data guide. To see whether the rest of your site is readable by AI crawlers, run the AI bot checker or a full audit, which flags pages missing structured data.
Other schema types
Questions, answered
Does the last breadcrumb need a URL?+
No. The final item is the current page, so its URL is optional. Every earlier item should have one.
Should the trail match the visible breadcrumbs?+
Yes — mirror the breadcrumb navigation visitors see. Google uses the markup to show the trail in results, so it should reflect real site hierarchy.
What is JSON-LD?+
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for structured data. You put a small block of JSON in a script tag, using schema.org types, to tell search engines and AI answer engines exactly what a page is about — an article, a product, a business, an FAQ.
What is the difference between JSON-LD and JSON?+
JSON-LD is JSON with a few reserved keywords (@context, @type, @id) that tie the data to a shared vocabulary such as schema.org. Every JSON-LD document is valid JSON, but plain JSON has no @context, so a crawler cannot tell what your keys mean. The @context and @type lines are what turn your data into structured data.
Where do I put the JSON-LD code?+
Inside a <script type="application/ld+json"> tag, in either the <head> or the <body> of the page it describes. Google reads both. In a framework, render it server-side so crawlers get it without running JavaScript.