Guides
Get found by search and AI
Short, practical references on the things that decide whether search engines and AI answer engines can find, read and cite your site — and whether it’s fast enough to keep the visitor once they arrive.
The complete guide to getting found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews — the three pillars and a checklist.
What llms.txt is, how it differs from robots.txt and sitemap.xml, the exact format with an example, and common mistakes.
Which AI crawlers to allow or block in robots.txt — training vs retrieval bots, with copy-paste rules for every goal.
Every directive, how RFC 9309 matching and precedence resolve, copy-paste recipes, AI crawler control, and the mistakes that deindex a site.
JSON-LD and schema.org for rich results and AI citation — what to add, in what order, with a copy-paste example.
The tags that shape your link previews — og: and Twitter Card fields, the 1200x630 image spec, a copy-paste <head> block, and how to validate.
What sitemap.xml is, the urlset format, why Google uses lastmod but ignores priority, the 50,000-URL limit, sitemap index files, and common mistakes.
What a canonical URL is, why duplicates happen, canonical vs 301 vs noindex, a copy-paste example, and the mistakes that split your ranking.
What LCP, INP and CLS mean, the passing thresholds, lab vs field data, and concrete fixes for each metric.