Crawler directory · AI search crawler
Amazonbot: user agent, robots.txt rules, and how to allow or block it
Amazonbot crawls the web to improve Amazon’s services, including answers in Alexa. Block it to keep your content out of those answers.
- Operator
- Amazon
- Feeds
- Alexa and Amazon AI services
- Type
- AI search crawler
- robots.txt token
- Amazonbot
Amazonbot user agent
Requests from Amazonbot carry a User-Agent header like this (example — vendors change version numbers, so match on the token Amazonbot, not the whole string):
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amazonbot/0.1; +https://developer.amazon.com/support/amazonbot)
To see how often it visits, filter your access log with grep -i "Amazonbot" access.log. A User-Agent can be faked, so treat it as a claim, not proof.
Official documentation: developer.amazon.com. Vendors change their crawlers, so check it for the current details.
Should you allow or block Amazonbot?
Blocking removes your pages from that product’s index, so you are less likely to be surfaced or cited in its answers. Block it only if you do not want that traffic.
robots.txt rules for Amazonbot
Put these in the robots.txt at the root of your domain.
Block Amazonbot
User-agent: Amazonbot Disallow: /
Explicitly allow Amazonbot
User-agent: Amazonbot Allow: /
Block only part of your site
User-agent: Amazonbot Disallow: /private/ Allow: /
robots.txt states your policy; it does not enforce it. A CDN or firewall can block a bot your robots.txt allows, which is why it is worth testing rather than assuming.
Check what your site does today
The free AI bot checker reads your robots.txt and tells you whether GPTBot, ClaudeBot, PerplexityBot and nine other AI crawlers are allowed, blocked or crawling by default, then runs a live GPTBot fetch to prove your content is actually served.
Check my site free →Questions, answered
What is Amazonbot?+
Amazonbot crawls the web to improve Amazon’s services, including answers in Alexa. Block it to keep your content out of those answers.
How do I block Amazonbot in robots.txt?+
Add these two lines to the robots.txt at the root of your domain: User-agent: Amazonbot Disallow: / User-agent tokens are matched case-insensitively. The rule applies from the crawler's next visit; it does not delete anything already collected.
Will blocking Amazonbot affect my Google rankings?+
No. Amazonbot is separate from Googlebot, so blocking it does not change how Google Search indexes or ranks you. Blocking removes your pages from that product’s index, so you are less likely to be surfaced or cited in its answers. Block it only if you do not want that traffic.
What does the Amazonbot user agent look like?+
An example User-Agent header is: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amazonbot/0.1; +https://developer.amazon.com/support/amazonbot). Vendors change version numbers, so match on the token Amazonbot rather than the whole string. A User-Agent can be spoofed, so verify important traffic against the vendor's published details before trusting it.
Related crawlers
More on the trade-offs in the AI bot policies guide and the robots.txt guide.