Alternatives · migrating from Varvy
Looking for a Varvy alternative?
Varvy’s free SEO tools were retired in 2024 — the site says they’re “retired until they can be redesigned and updated,” and the checks stopped working as the web moved on around them. If you came to Varvy for a quick, free read on your on-page SEO, page speed and mobile setup, AvocadoScore is the modern replacement — same instant audit, now with real-user Core Web Vitals and AI readiness.
What AvocadoScore covers
Everything Varvy checked, brought up to date — plus the two things it never covered: real-user field data and AI readiness.
- ✓On-page SEO checklistTitles, meta, canonical, headings, schema, lang, viewport
- ✓Page speedCore Web Vitals — lab (LCP, CLS, TBT) and real-user field data
- ✓Mobile experienceResponsive/viewport checks + mobile Core Web Vitals
- ✓Crawl & indexabilityrobots.txt, sitemap.xml, HTTPS, redirects
- ✓Structured dataJSON-LD presence and depth
- ✓AI readinessGPTBot / ClaudeBot policy, llms.txt, server-rendered content
- ✓Ranked fix listPrioritized across the whole site, with effort estimates
When AvocadoScore is not the right swap
Varvy focused on a single page’s free checks and some general SEO education. AvocadoScore isn’t a keyword-research or backlink tool — if you want rank tracking, keyword volumes or link analysis, an SEO platform like Ahrefs or Semrush is the right home for that. What AvocadoScore replaces is the technical audit Varvy gave you: is the page well-built for search and AI, and fast — with a fix list to match.
Questions, answered
Are Varvy’s tools coming back?+
Unknown. Since 2024 the site has shown a notice that the tools are retired until they can be redesigned and updated, with no timeline. Many results stopped working because the underlying APIs and code aged out. For now they are effectively unavailable, which is why people look for an alternative.
Is AvocadoScore a good Varvy replacement?+
Yes, for the audit. Varvy gave a quick free read on on-page SEO, page speed and mobile. AvocadoScore does all of that with a 12-point SEO checklist and Core Web Vitals (lab plus real-user field data), and adds an AI-readiness scorecard Varvy never had — then turns it into a ranked fix list across your whole site.
Is there a free option like Varvy had?+
The whole thing is free. The instant readiness checker gives you a homepage SEO + AI scorecard in seconds with no signup, and the full site-wide audit is free too — no card, every fix unlocked.
Does it replace an SEO suite like Ahrefs or Semrush?+
No — and neither did Varvy. AvocadoScore is the technical audit you ship: performance, on-page SEO and AI readiness with fixes. For keyword research, rank tracking and backlinks, use a dedicated SEO platform alongside it.
Get the Varvy-style audit — modernised, in about 60 seconds.
On-page SEO, Core Web Vitals and AI readiness in one shareable report. Free instant check, free full audit.